(ARA) - Pets enrich their owners' lives in many ways, providing unconditional love and companionship. Some studies even show that owning a pet can lower stress. Many pet owners return the favor by going to great lengths to pamper their furry friends -- from feeding them special diets to having their teeth cleaned. But one thing pet owners don't love is pet odors. In fact, one-third of cat owners say that odor is a drawback to having a pet.

Pet owners don't want their houses to smell like their pets' litter boxes. Likewise, if pet owners choose to bring their cat or dog along in the car or RV, pet odors can make for a long, unpleasant trip.

Many products claim to get rid of odors, but most simply cover them up instead of neutralizing them. Purrfectly Fresh is a new product from Calgon Carbon Corporation that actually eliminates odors by unleashing the power of carbon. While this pet friendly product is ideal for the litter box, it's not just for cats. Dog odors, including "wet dog smell," can be erased from bedding, furniture, car upholstery or anywhere else without using detergents or chemicals. It is also a great way to control dog odors in kennels, doghouses and anywhere else Fido calls home. It eliminates odors from pet accidents, too. As any pet owner can attest, even small pets can create big odors. Purrfectly Fresh can be used to get rid of smells associated with pets like hamsters, reptiles and fish.

No chemicals are used to make Purrfectly Fresh; its activated carbon crystals are all-natural and environmentally friendly. It is non-toxic and completely safe to use around children and all types of pets. Carbon is activated by treating it with heat, oxygen and steam in a specially controlled way so that the carbon forms with millions of tiny holes, or pores. These pores make activated carbon the most powerful odor eliminator known to science. The activated carbon crystals attract the molecules that cause pet odor like a magnet, leaving only the smell of clean, fresh air. Activated carbon is so safe it is commonly used in hospitals as an antidote for poison.

What does activated carbon look like? Well, the best way to describe it is black sugar. But don't worry -- it is over 99 percent dust-free. That means pets won't track it through the house. Simply sprinkle Purrfectly Fresh directly on the odor-causing area or leave a small container of it as close as possible to the source of the smell. No need for messy sprays and powders that may remain airborne minutes after application, and can be inhaled by pets (and humans).

The microscopic pores in each activated carbon crystal means that a tiny amount of activated carbon can absorb large amounts of odor -- one ounce has as much odor absorption surface as a football field. One 40-ounce package of Purrfectly Fresh can completely eliminate cat urine odors from 75 pounds of litter, potentially saving hundreds of dollars in yearly litter costs while keeping the litter pan and everything around it smelling fresh.

Purrfectly Fresh can also be used just about anywhere in the home, car and anyplace else odor is a problem. It works wonders on household odors like smoke, food and nursery smells, and it can be placed in garbage cans to remove refuse odors.

For more information on Purrfectly Fresh, visit the Web site at www.purrfectlyfresh.com or call (800) 550-8789.

Article is courtesy of ARA Content

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